Business Review


In 2006, by seizing favorable market opportunities, the Group further expanded its subscriber base, implemented brand management, enhanced sales and marketing efficiency and innovated its business models. The Group placed emphasis on developing its core competencies for the Group's future development, on maximizing the growth potentials of new customers, value-added business and voice usage volume and on building a low-cost and effective business model in the rural areas. These have greatly enhanced the Group's operational results and led to a rapid, sustainable, steady and harmonious development of the Group's business.

As at the end of 2006, the Group's subscriber base reached 301.232 million, representing an annual growth rate of 22.1 per cent., nearly half of the subscriber growth was from the rural areas. The aggregate subscriber usage volume reached 1,252.15 billion minutes, representing an annual growth rate of 38.6 per cent.. The number of value-added business users reached 270.384 million, representing an annual growth rate of 30.8 per cent.. SMS usage volume reached 353.38 billion messages, representing an annual growth rate of 41.6 per cent.. Revenue from value-added business reached RMB69.309 billion, representing an annual growth rate of 38.1 per cent.. Revenue from value-added business accounted for 23.5 per cent. of the Group's operating revenue, representing an increase of 2.9 percentage points from 2005.