Islamabad, April 05, 2008: China Mobile – the world largest mobile phone company in terms of its market value, subscriber base and network scale - launched its first international brand ZONG simultaneously across Pakistan today. Set to shake up the burgeoning cellular industry in the country, the core essence of ZONG is to allow people to communicate at will; without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by innovative communications, trend setting customer service and an unmatched product offering which will redefine the standard of the cellular industry and establish China Mobile as a serious contender for the number one position.

Mr. WANG Jianzhou, Executive Director, Chairman and CEO China Mobile Communications Corporation, who came to Pakistan especially for the launch stated at the event that: “Today is a landmark day not only for China Mobile but also for the cellular industry in Pakistan. We are continuing to invest hundreds of millions of dollars in Pakistan and we have a very long-term view of this market. CMPak is our first venture outside China and we are very optimistic about its success. China Mobile has the resources and technical expertise to aim at becoming one of the largest operators of Pakistan also.” He appreciated the efforts of all the China Mobile team and thanked all the members who made this dream come true for the company.

“ZONG will become a part of people’s hearts, their minds and will bring about a change in their lives that every one desired but few thought would be possible,” Mr. Zafar Usmani, Chief Operating Officer, CMPak Limited said.

Salman Wassay, Director Marketing, CMPak Limited commented about the new advertisement campaign for ZONG and said, “The unique feature of ZONG is customization of tariffs according to the needs and wishes of its customers. ZONG can mean different things to different people, but to each one of them it will promise and deliver unmatched value for every paisa they spend to stay in touch.”

With the launch of ZONG China Mobile will adhere to its core value proposition of "Responsibility Makes Perfection" and spare no effort to improve its competitiveness by implementing the concept of scientific development.

China Mobile aims to establish a comprehensive network with large coverage, high quality, rich variety of businesses and first-class customer services. It has provided GSM roaming services in 206 countries and regions and GPRS roaming services in 101 countries and regions in the world.

China Mobile is not only a profitable company with robust financial performance and stable cash flow, but also the one with growing potentials and prospects. Looking forward, China Mobile defines its strategic goal of "becoming a worldwide leader in the telecommunications world and achieving leapfrog evolution from excellence to pre-eminence".

About China Mobile

Officially established on April 20th, 2000, China Mobile Communications Corporation (“China Mobile” for short) has a registered capital of 51.8 billion RMB Yuan and assets of over 400 billion RMB Yuan. China Mobile Limited has set wholly-owned subsidiaries in 31 provinces (autonomous regions and municipalities directly under the central government) in China and went public in Hong Kong and New York Stock Exchanges. Currently, in terms of its market value, subscriber base and network scale, China Mobile Limited is the largest among all the overseas listed companies.

Relative News