U.S. market research company Millward Brown has recently announced its global brand study results: CMCC ranks fifth in the world with a brand value of 41.214 billion U.S. dollars, the highest non-American ranking brand.

This is the second time Millward Brown released their rankings this year. The top four companies are Google, General Electric, Microsoft, and Coca-Cola. The ranking system is based on factors including customer service in newly-emerging markets etc.. Millward Brown CEO Elena Campbell said that these rankings show the outstanding corporate leadership, reliable financial management, and effective marketing of these companies.

The CMCC brand is widely known at home and abroad and continuously makes new breakthroughs. In 2006, CMCC ranked 4th in "the world's most powerful 100 brands" according to Britain's Financial Times newspaper with a brand value of 39.2 billion U.S. dollars, 3rd in the "Top 500 Asian Brands" from the World Brand Laboratory, and No. 1 in "20 best Chinese brands" in the U.S magazine Business Weekly.

The industry experts believes that the ranking reflects the remarkable advances CMCC has made in international competitiveness. CMCC's brand value derives from its outstanding quality, excellent performance, and strong sense of responsibility to society, and the core substance of the brand CMCC is established in this way. CMCC is a company with the biggest network scope, number of customers and market value in the world. For six years, CMCC has paid taxes of over 1,670 billion RMB and created more than 2.3million direct and indirect job opportunities. From 2003 to 2005, CMCC's annual contribution to China's GDP was over 1.1%, and it kept fueling the national economy gross demand with a rate of 2.2%.

Adhering to its core values of "responsibility" and "perfection," CMCC always takes active social responsibility throughout the enterprise development process, and in co-development with the society, it also brings both economic and social benefits to society.

As the first overseas listed communications company, CMCC has been keeping an excellent performance, and for six years has been listed in Fortune magazine's "Global 500," and is one of the top tier global telecommunications operators. While performing at the highest levels, CMCC also actively promotes social responsibility through the construction of informatization, providing communications for important disaster relief activities, and vigorously promoting the "village phone project." According to statistics from the Ministry of Information Industry, since 2004, CMCC's total investment of 13 billion Yuan has provided access to phones in nearly 30,000 administrative villages, directly improving the administrative villages telephone ratio by 4.3 percentage. Meanwhile, CMCC has also promised to provide the Beijing 2008 Olympic Games with "the most advanced, abundant business, and considerate service" through its mobile communication services.

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