The Chinese agricultural industry is in a transition period from the traditional agricultural model to the modern agricultural model, and rural areas are progressing towards integration of urban and rural areas. The support of "Informationalization" is crucial to the development of production, increase of income, cultivation of a new generation of farmers and closing of the digital divide. Communication infrastructure facilities are relatively inadequate in the vast rural areas, and the difficulty with communication is an issue that urgently requires resolution.

Against this background, and guided by the principle of "providing three types of networks to farmers to help build a new rural society", China Mobile strengthens the construction of communication infrastructure and network service in rural areas to drive the balanced development across regions whilst actively developing the business of China Mobile.

• Communication Network: for rural people

Through the construction of communication infrastructure and network, China Mobile begins by tackling the issue of telephone among the three channels of communication and paves the way to modern information technology in rural areas that do not even have roads or electricity.

• Information Network: benefiting rural people

China Mobile has built a rural integrated information services platform utilizing mobile communications technology to allow rural people faster access to more accurate policy and market information and provides a whole range of digital services targeting the characteristics and the special needs in the agricultural industry, such as agricultural production and sales of agricultural products. This has the driving effect of developing the agricultural sector and promoting the transition from poverty to wealth.

• Sales Network: affordable to rural people

China Mobile has developed different types of fee packages tailored for the consumption pattern of rural people. China Mobile has strengthened the construction of service channels in the rural areas and built more and more "mobile phone villages" and "mobile phone towns". This has extended the channel of service to the rural households, and has provided services such as mobile phone repair, fee collection, on-line value top-up to give the rural population access to various mobile services in the rural areas.